Our Story.

“Simplicity is the ultimate form of luxury”

Simple. is a UAE-based brand that is owned by women. We aim to provide our customers with uniquely designed pieces that are not only simple but also stylish and up-to-date. Our business has an ongoing commitment to provide our customers with products that are made using handpicked materials and detailed stitching.

Simple. aims to make the shopping experience easy and simple, with detailed product and customer care that ensures all products are delivered up to the expectation.